Comic Type: Gaming News |
Posted: Wednesday September 5th, 2007
- [ Size: 600x450 ]
The UK arm of Gamespot, working with the Internet Advertising Bureau, conducted a survery in which 73% of he participants claimed not to have a negative opinion of in-game advertising. Yet, two thirds of those responding indicated that they were not very likely or not at all likely to buy products they'd seen advertised in a game.
Source: Gamespot [ more info ]
If the survey is remotely accurate, I can expect three fourths of you to be okay with "Game Fuel" appearing in the comic, but two thirds of you are now unlikely to actually buy it.
Doesn't matter to me. I'm not making any money out of this blatant promotion. I was just trying to be ironic. The fact that I actually like "Mountain Dew: Game Fuel" is secondary.
As for the issue being raised by the cited article, I could commit a lengthy diatribe to the topic. But, for the sake of brevity, I'll just say... item(s) being advertised in the a game must be exceedingly relevant, and must not futz with my ability to immerse myself in the game. I just don't trust most game companies to keep something like that in mind.
[ discuss ] - replies ( 75 ) last post by: KaiTenSatsuma